Oi • 2017 • Released/discontinued
Build a unique visual language among the family of Oi apps but still using the brand's assets.
Use colour and micro-interactions as visual cues to represent status.
Definition of communication strategy and visual identity for Oi's new product.
This was the first project at Oi to apply agile methodology and user centred design. It was a year of a lot of research, design thinking workshops and many prototypes and usability tests.
I was able to contribute with the project by establishing the Visual Design and the strategy of the use of colors and motion as a fundamental part of the user experience.
The visual concept of the app aimed to reflect usage. Blue and purple represent, respectively, data and minutes balances. For example, if the user doesn’t have enough minutes for calls - only internet data - the colour blue prevails on the app interface. Colours would change as the user would either use from the balances as well as top up.
